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102.3FM | 92.9-HD3
LA PANTERA
Why
Costa Media Boston LLC is a NEW Hispanic OWNED broadcasting company, with a management team that has over 50 years of experience in radio sales, programming, and marketing.
Our Mission is to super-serve the Latino community in San Antonio Texas, by introducing a NEW FORMAT that combines Mexican Regional with a MIX of Latin Pop and Latin Urban Hits.
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La Pantera Brand and Format is expanding in the US, with 5 stations, Markets: San Antonio Texas, Fort Worth Texas, Washington DC, New Bern North Carolina and Hilton Head South Carolina.
La Pantera will now serve the Hispanic community in the San Antonio area, and our goal is to create a tradition in the community with radio that entertains and informs through music, news, and live sports.
La Pantera is the home for the FIFA World Cup Qatar 2022 Games, 2022 Champions League, Mexican National Football Team and 2023 Super Bowl.
Costa Media’s mission is to program and distribute quality audio content: the best music, sports and news that resonates with the underserved US LatinX Audio Consumer through Terrestrial Radio, Streaming, Podcasts and Live Events. We want to be the No. 1 platform for the US Hispanic Audio Consumer.
La Pantera first launched in August 2016 in Fort Worth Texas and San Antonio Texas, then we launched our first station in Boston in August 1st, 2021 and now we expand into the Washington DC DMA because we see an opportunity to create and forge partnerships in the local market to super serve the DMV local LatinX and bilingual community through our format, La Pantera.
La Pantera brings a unique format that combines Regional Mexican and Spanish Urban music and content that targets the Hispanic Adult 1849 skewing 1834.
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While Costa Media is new to the DMV and radio market our team has over 50 years combined experience in Sales & Marketing, programming and media operations. We strive to entrench ourselves with the local organizations and media partners to super serve the local community and uplift LatinX audiences.
The Latino in Texas grew by 19.6 percent over the last decade. Mexican Americans are the border state’s largest Latino group. In the last two decades, a growing number of Texas Hispanics have included Salvadorans, Puerto Ricans, Cubans, all drawn by the state’s booming economy, tech hubs and proximity to the Mexican border.
SAN ANTONIO, TX
RADIO
General Market #25
Hispanic Market #7
CALL LETTERS: KROM HD-3, K272EK
FREQUENCY: 102.3 FM, 92.9 HD-3
MARKETS: SAN ANTONIO, TEXAS
FORMAT: REGIONAL MEXICAN/URBAN
AUDIENCE DEMO: ADULTS 18-49
PART OF THE HISPANIC COMMUNITY
(Nielsen DMA Spring 2022)
San Antonio DMA 12+ Population: 2,489,500
Hispanic DMA 12+ Population: 1,382,900 or 56%
(Scarborough R1,2022 Adults 18+ San Antonio DMA)
77% of Hispanics not born in the US speak Spanish at home
84% Hispanics 18+ have a high school degree or higher - 49% Male / 51% Female
Ethnic decent:
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Mexico - 85.5%
-
Other-9.2%
-
Central America - 2.5%
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Puerto Rico - 2%
-
South America - 1.7%
COUNTY
ESIMTATED P6+ POPULATION
Atascosa
Bandera
Bexar
Comal
Guadalupe
Kendall
Medina
Wilson
47,900
23,100
1,886,500
161,000
162,400
47,400
50,100
49,700
TOTAL
2,428,100
Spanish-Dominant Hispanic Persons 6+
English-Dominant Hispanic Persons 6+
Total Hispanic Persons 6+
238,000
1,117,300
1,355,300
TOTAL
LA PANTERA LISTENER TARGET AUDIENCE
MARKET
HISPANIC
GENDER
Men
Women
49%
51%
48%
51%
MARKET
HISPANIC
AGE RANGE
18-34
35-54
55+
32%
51%
16%
29%
32%
39%
MARKET
HISPANIC
MARITAL STATUS
Married
Single
53%
25%
43%
27%
CHILDREN
HISPANIC
MARKET
1+ Children
No Children
34%
19%
22%
21%
HOUSEHOLD INCOME
HISPANIC
MARKET
$25K-$50K
$100K or more
31%
10%
22%
22%
EDUCATION
HISPANIC
MARKET
1st to 12th Grade
Some College
College Graduate
Some Graduate Work
64%
60%
31%
16%
69%
66%
42%
21%
MOBILE APP
SOCIAL MEDIA
DESKTOP
AUDIO RADIO
KFLZ targets Latinos in San Antonio, Texas. from Mexicans, Central American, South American, and Caribbean origin as well as the bilingual english-speaking community through multi-media platforms.
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