Costa Media’s mission is to program and distribute quality audio content: the best music, sports and news that resonates with the underserved US LatinX Audio Consumer through Terrestrial Radio, Streaming, Podcasts and Live Events.  We want to be the No. 1 platform for the US Hispanic Audio Consumer.

 

La Pantera first launched in August 2016 in Fort Worth Texas and San Antonio Texas, then we launched our first station in Boston in August 1st, 2021 and now we expand into the Washington DC DMA because we see an opportunity to create and forge partnerships in the local market to super serve the DMV local LatinX and bilingual community through our format, La Pantera.

 

La Pantera brings a unique format that combines Regional Mexican and Spanish Urban music and content that targets the Hispanic Adult 1849 skewing 1834.

While Costa Media is new to the DMV and radio market our team has over 50 years combined experience in Sales & Marketing, programming and media operations.  We strive to entrench ourselves with the local organizations and media partners to super serve the local community and uplift LatinX audiences. 
 

The Latino in Texas grew by 19.6 percent over the last decade. Mexican Americans are the border state’s largest Latino group.  In the last two decades, a growing number of Texas Hispanics have included Salvadorans, Puerto Ricans, Cubans, all drawn by the state’s booming economy, tech hubs and proximity to the Mexican border. 
La Pantera 100.7fm 1220am Radio Station Washington DC
La Pantera 100.7fm 1220am Radio Station Washington DC
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102.3FM | 92.9-HD3  

LA PANTERA

Why

Costa Media Boston LLC is a NEW Hispanic OWNED broadcasting company, with a management team that has over 50 years of experience in radio sales, programming, and marketing.  
 
Our Mission is to super-serve the Latino community in San Antonio Texas, by introducing a NEW FORMAT that combines Mexican Regional with a MIX of Latin Pop and Latin Urban Hits.

La Pantera Brand and Format is expanding in the US, with 5 stations, Markets: San Antonio Texas, Fort Worth Texas, Washington DC, New Bern North Carolina and Hilton Head South Carolina.
 
KFLZ will now serve the Hispanic community in the San Antonio area, and our goal is to create a tradition in the community with radio that entertains and informs through music, news, and live sports. 


KFLZ is the home for the FIFA World Cup Qatar 2022 Games, 2022 Champions League, Mexican National Football Team and 2023 Super Bowl.

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SAN ANTONIO, TX
RADIO

General Market #25
Hispanic Market #7

CALL LETTERS: KROM HD-3, K272EK

FREQUENCY: 102.3 FM, 92.9 HD-3

MARKETS: SAN ANTONIO, TEXAS

TRANSMITTER POWER: 5,000 WATTS

FORMAT: REGIONAL MEXICAN/URBAN

AUDIENCE DEMO: ADULTS 18-49

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La Pantera 100.7fm 1220am Radio Station Washington DC
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PART OF THE HISPANIC COMMUNITY

(Nielsen DMA Spring 2022)
San Antonio DMA  12+ Population:  2,489,500
Hispanic DMA 12+ Population:  1,382,900 or 56%


(Scarborough R1,2022 Adults 18+ San Antonio DMA)
77% of Hispanics not born in the US speak Spanish at home 

84% Hispanics 18+ have a high school degree or higher - 49% Male / 51% Female


Ethnic decent:

  • Mexico - 85.5%

  • Other-9.2%

  • Central America - 2.5%

  • Puerto Rico - 2%

  • South America - 1.7%

COUNTY
ESIMTATED P6+ POPULATION

Atascosa

Bandera

Bexar

Comal

Guadalupe

Kendall

Medina

Wilson

47,900

23,100

1,886,500

161,000

162,400

47,400

50,100

49,700

TOTAL
2,428,100

Spanish-Dominant Hispanic Persons 6+

English-Dominant Hispanic Persons 6+

Total Hispanic Persons 6+

238,000

1,117,300

1,355,300

TOTAL

 LA PANTERA LISTENER TARGET AUDIENCE

MARKET
HISPANIC
GENDER

Men

Women

49%

51%

48%

51%

MARKET
HISPANIC
AGE RANGE

18-34

35-54

55+

32%

51%

16%

29%

32%

39%

MARKET
HISPANIC
MARITAL STATUS

Married

Single

53%

25%

43%

27%

CHILDREN
HISPANIC
MARKET

1+ Children

No Children

34%

19%

22%

21%

HOUSEHOLD INCOME
HISPANIC
MARKET

$25K-$50K 

$100K or more

31%

10%

22%

22%

EDUCATION
HISPANIC
MARKET

1st to 12th Grade

Some College

College Graduate

Some Graduate Work

64%

60%

31%

16%

69%

66%

42%

21%

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LA PANTERA 87.9FM HISPANIC RADIO STATION
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MOBILE APP
SOCIAL MEDIA
DESKTOP
AUDIO RADIO
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La Pantera 87.9FM San Antonio, LA
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KFLZ targets Latinos in San Antonio, Texas.  from Mexicans, Central American, South American, and Caribbean origin  as well as the bilingual english-speaking community through multi-media platforms.